Tbilisi (GBC) – In August of this year, prices at 3-, 4-, and 5-star hotels and family-run guesthouses in Georgia rose by 6.9%.

The highest increases were recorded in Imereti, Racha, and Samegrelo-Zemo Svaneti—15.1%, 13%, and 12.8%, respectively.

In Imereti, the average price for 4-star hotels hovered around 250 GEL, while the average for family-run guesthouses and 3-star hotels was around 150 GEL.

In Racha, prices for 3- and 4-star hotels were in the 250 GEL range, while rates at family-run guesthouses ranged from 100 to 150 GEL.

As for Samegrelo-Zemo Svaneti, the price of 4-star hotels exceeded 300 GEL, the average price for 3-star hotels was 200 GEL, and the average rate at family-run guesthouses was slightly above 100 GEL. In August 2026, the average price for family-run hotels was 134 GEL; for 3-star hotels, it was 203 GEL; and for 4-star hotels, it was 298 GEL.

During the same period, the average price for 5-star hotels in Georgia was 598 GEL. The highest average prices were recorded in Guria (1,081 GEL), Kakheti (684 GEL), and Tbilisi (668 GEL).

The study is published by PMCG. The analysis covers a stratified sample of 568 hotels (categorized as 3, 4, and 5-star) and 371 family-run hotels registered on Booking.com. Average prices are calculated based on the hotels available during the current month.