Tbilisi (GBC) - In 2025, Georgia exported approximately 11.5 million litres of wine valued at USD 38.7 million to around 30 European countries. Revenue from wine exports increased by 7% compared to 2024, while the volume of exports grew by 2%.
According to the National Wine Agency, the largest share of Georgian wine in Europe was sold to Poland, with 6.8 million litres exported. Germany came in second, with 1.3 million litres, followed by Latvia with 1.2 million litres, Lithuania with 703.5 thousand litres, the United Kingdom with 327.7 thousand litres, Estonia with 271 thousand litres, and others.
The agency notes that the growth in exports is particularly notable in countries renowned for their wine traditions, such as France, where demand for Georgian wine, especially qvevri wine, continues to increase. In 2025, approximately 133 thousand litres were exported to France, representing a 63% increase compared to 2024.
A central focus of the National Wine Agency’s efforts is to promote and raise awareness of Georgian wine in international markets. Among European nations, the strategic markets for Georgian wine include the United Kingdom, Germany, Poland, and Scandinavian countries. The agency undertakes advertising and marketing campaigns in these regions to diversify market access. With the support of the National Wine Agency, Georgian wine producers participate in all major international wine and spirits exhibitions across Europe.