Tbilisi (GBC) - In 2025, an upward trend in the export price of Georgian wine was observed, indicating that Georgian wine is increasingly establishing itself within the premium segment, the National Wine Agency reported.

According to the agency, the average export price per litre of Georgian wine rose in 2025 compared to 2024, reaching USD 2.98. In the previous year, this figure was USD 2.91.

Among strategic markets, the highest average export price per litre is in the United States, at USD 6.17, followed by Japan at USD 5.77, South Korea at USD 5.26, Great Britain at USD 5.19, Germany at USD 4.73, China at USD 3.14, and Poland at USD 2.50.

Levan Mekhuzla, Chairman of the National Wine Agency, stated that the agency is actively working to enhance the quality of Georgian wine, which is expected to lead to an increase in the average export price.

“Amid intense global competition, Georgian wine must be distinctive, of the highest quality, with unique properties. We need to start caring for this from the vineyard, and maintain those standards throughout the entire production process,” said Levan Mekhuzla.