Visa Outlines AI, Token, and Stablecoin Capabilities Shaping the Futur...
Visa today outlined a series of AI, stablecoin, and token capabilities
designed to help clients across the Central and Eastern Europe, Middle
East, and Africa (CEMEA) region participate in the next generation of
commerce. Ahead of the Visa Payments Forum, taking place in Paris on
July 1, Visa shared how two foundational shifts — artificial
intelligence and stablecoins — are transforming the front-end and
back-end of commerce and money movement, and how Visa is enabling
clients to adapt, scale and build trusted new experiences.“Commerce
is entering a new phase that is increasingly intelligent,
programmable, and embedded into everyday experiences,” said Tareq
Muhmood, Regional President, CEMEA, Visa. “For companies serving the
digital economy the opportunity is significant, but so is the need for
trust and interoperability. Visa is focused on providing the
infrastructure and intelligence to innovate confidently across the
front- and back-end of payments and deliver better experiences for the
consumers and businesses they serve.”Powering the Front End of
Commerce with AIVisa detailed how AI is reshaping how transactions are
initiated, authorized, and trusted, while also accelerating how new
commerce experiences are designed, developed and delivered. As AI
agents increasingly act on behalf of consumers and businesses, Visa
Intelligent Commerce, the company’s platform for agentic commerce,
provides the trust and controls needed for AI agents to securely
discover, initiate, and complete transactions.To support this shift,
Visa is working across the ecosystem to help ensure agent-initiated
transactions are transparent and trusted. This includes merchant
enablement through the newly launched Agent Score, created with New
Generation, which allows merchants to evaluate their websites for
agentic commerce readiness — specifically, whether AI agents can
navigate, understand and complete tasks on a merchant’s website.
Merchants also need to know which agents can be trusted to transact
on their sites, and agents need confidence that they are interacting
with legitimate merchants. With the launch of Agentic Directory, Visa
is providing a directory that includes agents and merchants that have
been verified as legitimate participants in agentic commerce.Enhancing
Tokens for AI-Driven CommerceOne of the key drivers of eCommerce
growth in the CEMEA region has been the growth of tokenization,
bringing more secure, convenient and seamless payments to the region
across eCommerce and mobile channels. In CEMEA, Visa has seen a rapid
increase in tokenized transactions, growing from 26% in 2023 to 70% in
2026.Today, tokens already carry a highly secure data set
purpose-built for digital payments. As commerce extends to new
channels and agents, Visa is enriching the data to provide more
details on the transaction type, where the token is being used and who
is making the payment. A second key advancement is a token assurance
signal. Token use is evaluated throughout its lifecycle — based on
provisioning and behavioral history — to generate a signal of trust
behind each transaction.Together, these advancements help strengthen
the role of tokens as a foundation for trusted digital and AI-driven
commerce, giving clients richer context and stronger assurance as
transactions become more automated, embedded and
intelligent.Modernizing the Back End of Money Movement with
StablecoinsVisa shared progress in modernizing settlement and value
transfer through stablecoins and blockchain-based infrastructure. With
Tokenized Deposits, the company will build the technology layer that
can allow banks to turn traditional deposits into programmable,
always-on digital money. This gives banks a way to match the speed and
flexibility of stablecoins while keeping funds on balance sheet.Visa
is also expanding stablecoin settlement pilots across multiple
regions, blockchains and currencies. Building on its first stablecoin
settlement pilots in early 2025, Visa has moved billions of dollars in
stablecoins across VisaNet, with an annualized run rate of
approximately $7 billion as of March 2026. With issuing banks already
settling seven days a week onchain with Visa, Visa is working to
extend seven-day settlement to include acquirers, increasing
flexibility and frequency across the entire ecosystem. Since launch of
stablecoins settlement capabilities a year ago in CEMEA, settlement
volumes have increased nearly 60 times.To enable consumers and
businesses to spend stablecoin balances anywhere Visa is accepted,
Visa continues to expand stablecoin-linked card programs. With more
than 160 programs live or in development globally, adoption is
expected to accelerate.Leveraging AI to Turn Insights into
IntelligenceTo help clients respond to rising customer expectations,
Visa is combining modern infrastructure with data-led capabilities
that can support better decision-making across the payment journey.
The company is introducing an AI-powered travel intelligence
capability that helps banks anticipate customer travel needs before a
transaction occurs. Launching today in CEMEA, Visa Trip Intelligence
combines VisaNet intelligence with third-party data and can infer
travel intent, generate personalized trip itineraries and provide
activation-ready insights, enabling banks to deliver timely pre-travel
support, reduce payment friction and offer more relevant benefits,
services and experiences to customers while they travel.About VisaVisa
(NYSE: V) is a world leader in digital payments, facilitating
transactions between consumers, merchants, financial institutions and
government entities across more than 200 countries and territories.
Our mission is to connect the world through the most innovative,
convenient, reliable and secure payments network, enabling
individuals, businesses and economies to thrive. We believe that
economies that include everyone everywhere, uplift everyone everywhere
and see access as foundational to the future of money movement. Learn
more at visa.com.ge.
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