Tbilisi (GBC) - TBC Capital’s Beer and Soft Drinks Sector Research Report notes that “domestic beer consumption has been growing over the past few years and reached a new high in 2024” at 138 million liters.
TBC Capital predicts that the FMCG and HORECA industries are expected to maintain sustainable growth rates in the coming years.
“While domestic beer production volumes remained largely unchanged in 2024, price changes significantly increased the value of manufactured goods.
The annual figures also show increased demand for imported beer.
The increased domestic demand, especially for imported beer, is reflected in a significant increase in imports and a decrease in exports,” the study says.
In more detail, according to the study, in 2024, local beer production in Georgia increased by 1% compared to the previous year and amounted to 127 million liters, and the average price per liter was 2.8 GEL. As for consumption, according to the study, in 2024, 138 million liters of beer were brewed in Georgia, of which 87% came from local production and only 13% from imports. In 2023, consumption was 125 million litres, of which 10% came from imports.
In addition, according to TBC Capital, imports last year amounted to 15.5 thousand tons, which is 3.8 thousand tons more than in 2023. The export rate decreased by a thousand tons, from 6.9 thousand tons to 5.9 thousand tons.
