Tbilisi (GBC) – The Georgian Competition and Consumer Agency (GCCA) has established that “Fresco West Georgia” LLC violated the Law of Georgia on the Protection of Consumer Rights.
In the case under examination, the consumer was informed of a specific price at the time the product was weighed at the retail store. However, at the point of payment, the consumer was charged a higher price on the grounds that the discount period had expired.
According to the Agency, the modification of the price by the trader at the point of payment constitutes a misleading commercial practice, as it violates the fundamental principles of consumer law, including informed consent, reasonable expectations, and fairness.
Furthermore, in cases involving the purchase of a large number of products, consumers are not reasonably able to independently verify the validity period of discounts applicable to each individual item. This circumstance significantly increases the risk that consumers may fail to notice the expiration of a discount and, as a result, remain unaware that the price of the goods placed in their shopping basket no longer corresponds to the price indicated on the shelf.
By its decision, the Agency ordered the trader to restore the infringed consumer rights within one month and to fully align its commercial policy with the requirements of the applicable legislation.
