Tbilisi (GBC) – Total cashless spending via TBC Bank in December 2025 rose sharply, increasing 24% year-on-year, with the number of transactions up 18%, according to TBC Capital.
Residents drove the majority of spending, accounting for 87%, while non-residents contributed 13%. Food purchases made up 27% of total expenditures, and restaurant spending 13%. Food-related transactions grew 20% YoY, with an average spend of GEL19, amid 9% inflation for food and non-alcoholic beverages.
Overall, spending was split 67% on goods and 33% on services, with the higher share of goods likely boosted by seasonal and holiday discounts. Food alone represented 40% of total goods spending, highlighting its importance in consumer budgets.
The data shows strong domestic consumption during the holiday season, alongside growth in services and retail sectors.