PSP Retains Its Position as Georgia’s Pharmacy Market Leader in 2026
The study also confirms PSP’s leadership in brand awareness. When
consumers are asked to name pharmacy chains, PSP is mentioned most
frequently. Its Top-of-Mind awareness stands at 42%, meaning that the
largest share of consumers name PSP first when thinking of a
pharmacy.Consumer choice further demonstrates PSP’s strong market
position. According to the study, 82% of consumers use PSP’s
services, while 39% consider PSP their primary pharmacy choice. These
figures further highlight the company’s strong position not only in
terms of awareness, but also in actual consumer behavior.Consumers
also perceive PSP as the leading pharmacy chain in the market. 56% of
respondents identify PSP as the market leader, while 51% name it the
most trusted pharmacy. PSP ranks first across almost all evaluated
attributes. According to the study, 59% of respondents find it easy to
find the products they are looking for at PSP, while 52% believe PSP
offers the best assortment and brands. For 50% of respondents,
visiting PSP is a pleasant experience. PSP also holds a leading
position when it comes to price affordability.The study shows that
consumers consider several key factors when choosing a pharmacy. Among
the most important reasons for visiting their primary pharmacy are a
convenient location, attractive promotions, qualified pharmacist
service, and affordable prices.The study was conducted in 2026 across
Georgia by ACT Research, with 800 respondents participating.Founded in
1994, PSP became the first official distributor of European medicines
in Georgia. Today, the company represents products from leading global
manufacturers of pharmaceutical and medical products, including more
than 100 pharmaceutical manufacturing facilities operating in
compliance with GMP standards.For more than 30 years, PSP has been a
guarantee of quality for consumers. The company places particular
emphasis on maintaining high standards of product and service quality.
PSP’s pharmacy network has been awarded the ISO 9001:2008
international quality management certification following an audit by
German experts. PSP’s distribution warehouse has also successfully
passed the GDP compliance audit twice and holds a certificate of
compliance with Good Distribution Practice (GDP) standards.Today, PSP
operates more than 360 branches across Georgia and employs more than
5,000 people. Its pharmacy network offers pharmaceutical and
parapharmaceutical products from leading global manufacturers, as well
as dietary supplements, mother and baby care products, oral hygiene
products, and a wide range of beauty and cosmetics products. The
company continuously expands its portfolio in line with the latest
developments in medicine and dermatological skincare.PSP was the first
pharmaceutical company in Georgia to offer customers online services
alongside its physical branches. Through its e-commerce platform,
which integrates the company’s website and smartphone application,
customers can access the network’s full product assortment and
choose either home delivery or collection through a locker. The
platform is also powered by AI, making it easier for customers to
select products and complete their purchases.PSP is a company trusted
and chosen not only by consumers for the quality of its products and
services, but also recognized by international experts and the public
through numerous awards in Georgia and at international competitions,
including Ad Black Sea, Stevie Awards, The One Show, The Clios, ADCE,
Epica Awards, KIAF, and Baku Flames.In 2025–2026, PSP’s
communication campaigns have become some of the most successful and
internationally recognized campaigns in Georgia’s history, earning
significant recognition on both the local and global stage.
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