Tbilisi (GBC) – Additional 0.32mn users subscribed to mobile operators over 2022-1H23, boosted by migrants and tourism recovery, totaling 5.4mn subscribers. Mobile revenues have been growing since 2021, driven by subscriber growth and removed tariff restrictions since Jul-21. Mobile data traffic is the main driver of growth, skyrocketing 7x due to growth of subscribers and data usage per user over 2019-1H23.
Additional 0.32mn users subscribed to mobile operators over 2022-1H23, boosted by migrants and tourism recovery. Notably, Magticom retained leading position and attracted c. 54% of new subscribers
Additional 0.32mn users subscribed to mobile operators over 2022-1H23, boosted by migrants
and tourism recovery. Notably, Magticom retained leading position and attracted c. 54%
of new subscribers.
▪ Mobile revenues have been growing since 2021, driven by subscriber growth and removed tariff
restrictions since Jul-21.
▪ Mobile data traffic is the main driver of growth, skyrocketing 7x due to growth of subscribers
and data usage per user over 2019-1H23.
Mobile data will be the growth catalyst, fueled by increased smartphone adoption and data usage per person. No major growth expected in mobile subscribers.
Mobile data traffic per user expected to increase 3x in Central and Eastern Europe (CEE) over 2022-28 amid introduction of 5G.