Tbilisi (GBC) - During 6 months of 2024, with the organization and financial support of the National Wine Agency, Georgian wine was represented in Georgia and 12 countries worldwide (USA, Portugal, Norway, Italy, Netherlands, Japan, Poland, Germany, France, Great Britain, Belgium, China) at various events, including 57 wine tastings events, one international competition, 17 exhibitions and 9 festivals,- according to the National Wine Agency.
In parallel with the international marketing campaigns, the National Wine Agency implements the state program "Promoting Georgian Wine Production In The Local Market", which provides the financing of Georgian wine festivals, thematic exhibitions, competitions, educational activities planned throughout Georgia.
The goal of the program is to make the mechanism of financial support from the state for the promotion of wine production in the local market. Within the framework of the program, during 2024, 22 events will be held with the financial support of the National Wine Agency. In 6 months of the current year, 6 events of various kinds have already been held with the funding of the state.
The budget of the state program for the promotion of Georgian wine in 2024 was set at 16 million GEL, which is 2 million GEL more than the 2023 budget.