Tbilisi (GBC) - In 2025, with the support of the National Wine Agency, Georgian wine will be showcased for the first time in Tokyo, Japan, the National Wine Agency reported.

Following this event, Georgian wine will also be presented in Spain.

According to the National Wine Agency, Georgian wine companies will participate in the Madrid Fusión 2025 Gastro Congress in Madrid, where a Georgian wine-tasting seminar will be held. This initiative, organized by the Georgian National Tourism Administration, will feature Georgian wine alongside traditional Georgian gastronomy.

In early February, Georgian wine companies will take part in the RAW Wine International Natural Wine Exhibition and the VineExpo Paris International Wine and Spirits Exhibition in Paris.

Throughout 2025, with financial and organizational support from the National Wine Agency, Georgian wine will be actively promoted in strategic markets including the USA, UK, Germany, Poland, the Baltic countries, China, South Korea, and Japan. Producers will participate in major international exhibitions for wine and alcoholic beverages.

The promotion budget for Georgian wine in 2025 has been increased to 17.4 million GEL, 1.4 million GEL higher than last year. In 2024, revenue from wine and alcoholic beverage exports reached a record 565 million USD, marking a 24% increase compared to 2023.