Tbilisi (GBC) - Georgia, one of the oldest wine-producing countries, is embarking on a radical tightening of quality control in the sector. According to the Minister of Environmental Protection and Agriculture, Davit Songulashvili, the state is declaring an “irreconcilable fight” against falsification, which will be reinforced by new legislative restrictions and strict control over the cultivation of vineyards. He made this statement on the “Debates” program of “Rustavi 2”.

According to the amendments to the “Law on Vine and Wine”, from May 1, 2026, the cultivation of an entrepreneurial vineyard will be possible only with the prior consent of the National Wine Agency. The initiators of the reform aim to protect the reputation of Georgian wine in the global market, where competition is growing.

Songulashvili noted that the state will not allow any compromises regarding counterfeit products.

“We will be very strict, radical and uncompromising in dealing with wine counterfeiting. The entire agency is working in this direction... Not a month goes by without control purchases being carried out in both restaurants and chain markets, and we have had numerous cases of counterfeit products being seized, removed and confiscated,” the minister said.

According to him, quality control is crucial because Georgia, as a small-land country, cannot compete in quantity on the international stage: “Our main goal is quality. ‘Georgian’ should be a quality mark for all products.”

In order to revitalize the sector, this year the state is further tightening the conditions for receiving grapes based on sugar content. According to the minister, products with low sugar content will no longer be included in the production of quality wine.

“We categorically say that grapes up to 17 degrees will be sold for 30 tetri, because this cannot be used in the production of quality wine. Where the state is responsible, quality will be strictly controlled and the winegrower will receive compensation according to his labor and the quality of the product,” Songulashvili noted.

Levan Mekhuzla, the chairman of the National Wine Agency, explained that under the new law, winegrowers must submit a laboratory analysis of the soil to obtain a permit to cultivate vineyards. One of the main criteria is the groundwater level - the water level should not be less than 1 meter.

According to Mekhuzla, the reform aims to correct past mistakes, when vineyards were built in swamps or at inappropriate heights only to increase the number.

“The reform insures both the investor and the consumer, taking into account the objective conditions when wine consumption has decreased and competition has increased in international markets,” Mekhuzla added.

The agency will be authorized to refuse to issue a permit to cultivate a vineyard if the submitted documentation or soil conditions do not meet the established high standards.