Tbilisi (GBC) – According to TBC Capital’s review of consumer spending dynamics, non-cash payments in hotels via TBC Bank channels increased by 32% year-on-year in November 2025, with the average transaction reaching 425 GEL.

During the same period, residents accounted for 19% of total non-cash hotel spending, while non-residents made up 81%.

Breaking it down further, residents’ non-cash hotel spending grew 11% annually, with an average transaction of 196 GEL. Non-residents’ spending surged 38%, with an average transaction of 579 GEL.

Non-cash spending in restaurants also rose 34% year-on-year, with the average transaction amounting to 35 GEL. Residents accounted for 70% of restaurant spending, averaging 26 GEL per transaction, reflecting a 24% annual growth.

Non-residents’ restaurant spending, on the other hand, jumped 66% compared to last November, with an average transaction of 136 GEL—nearly five times higher than the resident average.

The data highlights the continued growth of cashless payments, particularly driven by foreign visitors, in both Georgia’s hospitality and dining sectors.