Tbilisi (GBC) – According to TBC Capital’s review of consumer spending trends, cashless transactions on pharmacy purchases via TBC Bank channels increased by 28% year-on-year in November 2025.

The average spending per transaction reached 31 GEL.

During the same period, cashless spending on personal hygiene products via TBC Bank channels grew 31% annually, with an average transaction value of 91 GEL.