Tbilisi (GBC) – According to TBC Capital’s review of the Georgian wine sector for the first nine months of 2025, Georgian wine export markets are partially diversified, though still heavily reliant on Russia.

Exports to the European Union continue to grow, rising 13% year-on-year in the first nine months of 2025. Prices for Georgian wine in the EU remain consistently higher than global averages and prices in Russia, with notable variation across countries. Germany and the Czech Republic command higher prices, while Poland remains a high-volume, lower-price destination.

Russia continues to be Georgia’s main export market. In 2024, Russia accounted for 66% of total Georgian wine exports, with Georgian wine making up 26% of Russia’s total wine imports. Georgia has strengthened its position as a leading supplier to Russia, offering competitive mid-range products, though average import prices remain lower than those of Italy, Poland, and Latvia.

Georgian wine exports are also steadily growing in Central Asia, with Uzbekistan emerging as a particularly fast-growing market. Georgia’s share in Central Asian wine imports remains stable, with export prices aligned with or below local market averages, further enhancing the appeal of Georgian wine in these rapidly expanding markets.