Tbilisi (GBC) - A wine tour took place in Georgia, supported by the National Wine Agency and the American marketing company Colangelo & Partners.

According to the National Wine Agency, the 14-member delegation comprised industry professionals, including Marion Helluy, the manager of Colangelo & Partners’ Georgian wine promotion campaign, along with representatives from the American wine trade sector.

During the tour, the American guests visited Georgian wine-producing companies in Kakheti, where they learned about Georgian winemaking techniques and sampled wines produced using both classical and traditional methods on-site. Additionally, in Tbilisi, a Georgian wine masterclass and tasting session were organised, giving the visitors the chance to explore wines from 16 Georgian wineries.

“A group from the USA, including professionals from Texas, California, New Jersey, New York, and Florida, is in Georgia. Importers have come to purchase Georgian wines; distributors who work closely with importers to bring these wines to various markets; and retail owners. The main goal of our strategy, developed in close cooperation with the National Wine Agency, is to showcase Georgia’s unique qualities and to create lasting ambassadors for Georgian wine. This will help boost Georgian wine sales across the United States,” explained Marion Helluy.

It is important to note that the United States is a strategic market for Georgian wine, with an active marketing campaign supported financially and organisationally by the National Wine Agency.

Since 2022, Colangelo & Partners, in partnership with the National Wine Agency, has been implementing a dedicated Georgian wine marketing campaign in the United States. Colangelo & Partners is one of the leading marketing firms in the United States, with over 15 years of experience in the market.